Plan, create, and publish original content (text, images, videos, audio) for social media platforms, blogs, YouTube, etc.
Collaborate with marketing and design teams to align content with brand voice and campaigns.
Write compelling captions, scripts, or blog posts optimized for SEO and user engagement.
Monitor trends in social media, content, and popular culture to create timely and relevant content.
Engage with audiences through comments, DMs, and community interactions.
Analyze content performance using analytics tools and adjust strategies accordingly.
Stay up to date with platform updates and best practices (e.g., Instagram algorithms, YouTube SEO, etc.).
Repurpose long-form content (like videos or blogs) into bite-sized formats for different channels.