Formulate strategies to build a lasting digital connection with consumers
Manages digital marketing budgets for social content, paid search, and social campaigns.
Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
Managing SEO’s (keyword, image optimization etc.)
Organize the distribution of online newsletters and promotional emails through various channels
Provide creative ideas of content for the website
Collaborate with designers to improve user experience
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
Acquire insight in online marketing trends and keep strategies up-to-date
Lead and collaborate with retail store operations, PR, and departments teams to develop digital marketing initiatives, content and project calendar to increase engagement, sales and reach
Develop brand SEM campaigns; approve social postings, and digital marketing materials.
Track and analyze website traffic flow and provide regular internal reports
Coordinate and lead digital communications to ensure all stakeholders stay up-to-date on the latest projects and promotional calendar plans
Use customer data and performance analytics to determine proper segmentation, messaging and frequency strategy
Responsible for proofing and testing digital posts and campaigns for accuracy, quality, and brand consistency across layout, design, and messaging
Work with third party paid search agency to monitor, analyze, and optimize campaigns for digital performance metrics including click-through rates, conversion and retention, and continually work to identify opportunities to improve engagement and support overall digital strategy for the store.
Track, report, and analyze digital engagement against business goals, objectives, and key performance indicators to identify trends and insights for recommendations
Remain current on digital marketing and direct-to-consumer efforts for new releases, trends, best practices, and algorithm changes across social, search, and competitors.
Benefits
-medical insurance -flight ticket on annual basis -bonus-based performance
