• Formulate strategies to build a lasting digital connection with consumers
• Manages digital marketing budgets for social content, paid search, and social campaigns.
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
• Managing SEO’s (keyword, image optimization etc.)
• Organize the distribution of online newsletters and promotional emails through various channels
• Provide creative ideas of content for the website
• Collaborate with designers to improve user experience
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date
• Lead and collaborate with retail store operations, PR, and departments teams to develop digital marketing initiatives, content and project calendar to increase engagement, sales and reach
• Develop brand SEM campaigns; approve social postings, and digital marketing materials.
• Track and analyze website traffic flow and provide regular internal reports
• Coordinate and lead digital communications to ensure all stakeholders stay up-to-date on the latest projects and promotional calendar plans
• Use customer data and performance analytics to determine proper segmentation, messaging and frequency strategy
• Responsible for proofing and testing digital posts and campaigns for accuracy, quality, and brand consistency across layout, design, and messaging
• Work with third party paid search agency to monitor, analyze, and optimize campaigns for digital performance metrics including click-through rates, conversion and retention, and continually work to identify opportunities to improve engagement and support overall digital strategy for the store.
• Track, report, and analyze digital engagement against business goals, objectives, and key performance indicators to identify trends and insights for recommendations
• Remain current on digital marketing and direct-to-consumer efforts for new releases, trends, best practices, and algorithm changes across social, search, and competitors.
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